We're here to help you win at Analyst Relations
Industry Analysts say that the Leaders of Gartner Magic Quadrants or Forrester Waves account for 80% of category revenue. More importantly, nearly 70% of your enterprise technology and service buyers are consulting with Analysts to determine their shortlists.
If you aren't winning at Analyst Relations, you aren't on them.
The last thing your sellers need is a Gartner or Forrester sized mountain to scale every time they walk into a discovery meeting. Losing at Analyst evaluations is a risk that is simply too expensive and too dangerous to take in today's digitally connected world.
Axis Advantage is here to help you right the ship and win at Analyst evaluations.
OUR SERVICES
Performance-based Model
Backed by a team of Analyst Relations experts with a proven track record in outpacing the market in Waves and Magic Quadrants, our performance-based consulting model is a testament to the confidence we have in our ability to exceed your expectations. Please get in touch with us today to learn how Axis Advantage can help your brand dominate Analyst evaluations.
ANALYST EVALUATIONS
Winning at Gartner Magic Quadrants & Forrester Waves
We've written the playbook, literally. Through years of recent experience working at the world's largest Analyst firms, our team has an intimate understanding of the drivers that mold Analyst behavior and the regimented processes that Analysts are required to adhere to when evaluating vendor capability and strategy. There's an art to winning evaluations and it's not spending money. We can show you the way.
OUR VISION
Changing the Analyst Relations Mindset
How many times have you heard people in your organization speculate that Analyst Relations is pay to play? Well, our team has spent years on the other side of the fence, and can assure you that this couldn't be farther from reality. Analysts have no idea whether you spend $20,000 with their firm or $2,000,000. They aren't commercial managers or sales leaders. In fact, they often are so far removed from that world that they may not even know if you are a client at all. In most cases, the difference between brands that succeed and brands that fail at evaluations is rarely because of the product. In most cases, it's because of a failure in understanding the process, what role you can play in shaping it, and exactly what levers need to be pulled to leap ahead. We know what those levers are, and we know how to pull them.
